Carbon offsetting involves calculating the amount of carbon emissions generated by a particular activity (such as shipping a package) and then purchasing an instrument that pays for avoiding or sequestering the same amount of carbon elsewhere in the environment.
Because the earth is one giant carbon sink, removing an equivalent amount of emissions elsewhere in the environment has the same net impact as if your emissions didn't occur. Buying an instrument that reduces or eliminates greenhouse gases also creates a market that spurs creation of additional carbon-removal projects.
The instruments that Cloverly uses fall into two main categories:
- Carbon offsets. For more about them, see our "What is an offset?" article.
- Renewable Energy Credits, also known as renewable energy certificates or RECs. For more about them, see our "What is a REC?" article. Their European equivalents are Guarantees of Origin, or GOs.
For a current list of the offsets and RECs in Cloverly's portfolio and an interactive map showing their locations, go to our Offset Projects page.