How does Cloverly do offsetting?

Cloverly's API calculates in real time the amount of carbon emissions that a particular activity will create—for example, shipping an ecommerce purchase. We then purchase an instrument for avoiding, offsetting, or sequestering the same amount of carbon somewhere else in the environment.

Because the earth is one giant carbon sink, removing an equivalent amount of emissions elsewhere in the environment has the same net impact as if your emissions didn't occur. And buying an instrument that eliminates greenhouse gases creates a market that spurs creation of additional carbon-removal and carbon-avoidance projects.

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